Attach a footer

Go to Settings → Footer. Every campaign and sequence appends a footer so the send has a physical mailing address and a working unsubscribe link. That is a legal requirement, not decoration.

Use Create footer to start a draft, or choose an existing template from the picker. Company name and street address should match Settings → Branding — those fields are what recipients and regulators see.

For layout and blocks, open Edit and use the designer. See Edit a footer if you need the visual editor. Do not try to design the footer on this help page.

Leave Unsubscribe in the footer. STATXE fills {{unsubscribe_url}} at send time. If you delete that token, sends can be blocked and the list cannot opt out in one click.

New assignments require a published footer. Open the designer, publish the draft, then come back and use Assign. Assign to This sender (all marketing mail from one From address), Sender + email type (broadcasts, sequences, one-offs, or transactional only), or Org default (fallback when nothing more specific matches).

Compose a campaign and preview the bottom of the email. You should see the mailing address and Unsubscribe. If the campaign warns that a footer is missing, pick this published template on the campaign before you send.